Lisa for LOFT Breast Cancer Awareness Bracelet

Thursday, October 01, 2009



Already a favorite of celebrities including Taylor Swift, Emmanuelle Chriqui of Entourage, Gossip Girl’s Kelly Rutherford and Audrina Patridge of The Hills, the Lisa for LOFT limited-edition bracelet benefitting the Breast Cancer Research Foundation arrives in LOFT stores nationwide and LOFTonline.com today.

Worn alone or layered with others for dramatic effect, the bracelet offers a chic alternative to the conventional cause-supporting pin -- a stylish way for fashionistas to “think pink” in support of a prominent issue effecting women everywhere.

Despite its designer pedigree, the bracelet’s retail price of $24.50 remains true to LOFT’s spirit of providing on-trend items at unexpected prices. Five dollars of the proceeds from each bracelet sold will be donated directly to The Breast Cancer Research Foundation, a charity dedicated to providing critical funding for research at medical centers worldwide and increasing public awareness about good breast health in order to achieve prevention and a cure for breast cancer.

The bracelet is available for purchase from October 1 - 31, offering shoppers another compelling reason to Live.Love.LOFT.
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