Olsenboye Design Contest

Tuesday, February 02, 2010

Just last Fall, JCPenney introduced Olsenboye, a new brand for teens from Mary-Kate and Ashley Olsen, in select markets with select items available for sale. Tomorrow, (Wednesday, 2/3), marks the launch of the Olsenboye Spring collection which includes apparel, footwear and handbags.

To celebrate the launch of the collection, JCPenney and Olsenboye have launched a contest inviting all aspiring designers between the ages of 13 and 21 to design an original apparel item. Individuals can enter for a chance to win:

• Grand prize trip to New York City
• Meet Mary Kate Olsen and Ashley Olsen
• $1,000 JCPenney style shopping spree
• Nine runners up each receive $500 JCPenney gift cards
• A chance to have your design included in a future Olsenboye collection

Check out the details and enter the contest here: http://www.olsenboyedesigncontest.com. Ends 3/14/10

Inspired by teen trends from cities around the world, each travel-themed collection of Olsenboye will highlight different cities. The spring collection celebrates New York City. Olsenboye items retail from $20-$50 and can be mixed together to create an array of unique looks that allow teens to express their personalities and celebrate their journey through life with fashion.
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