Johnny Cupcakes and Junk Food Clothing Present the Tastemakers Truck Tour

Wednesday, July 18, 2012

Johnny Cupcakes and Junk Food Clothing announce the Tastemakers Truck Tour, a collaborative series of ice cream themed events and t-shirts. Debuting in New York City July 27th-28th, The Tastemakers Truck Tour will continue its journey through San Francisco and Los Angeles during the weekends of August 4-5, and August 11-12, respectively. The collaborative line of apparel will be exclusively presented and sold via ice cream truck in these popular city neighborhoods, with exact locations announced the day of the event through twitter (@johnnycupcakes). Moreover, each city stop will offer its own unique "flavor" of limited edition product, only available for sale that specific date. These limited-edition products will arrive in collectable ice cream inspired packaging, and free ice cream will be given out with every purchase.



Johnny Cupcakes is known for their engaging and thematically driven bakeries, where they "serve up" pop-culture inspired t-shirts with a culinary twist and is delighted to partner with Junk Food, the "Original" vintage t-shirt company, reinterpreting classic American icons, characters and brands with their signature approach. Johnny Earle, A.K.A. Johnny Cupcakes, stated "It has been an honor to have Junk Food reinterpret some of our classic designs with their 'vintage' touch, as well as push the design vision of the collaboration items. The Tastemaker Tour will be sure to bring the kid out in everyone!"

Junk Food came onto the scene in 1998 as the original vintage t-shirt company, creating and forever changing the premium t-shirt market. Known for its soft, comfy fabrics and witty art, Junk Food is a celebrity favorite carried throughout the top stores throughout the world. Also a licensing powerhouse, Junk Food has distribution rights to over 800 pop-culture properties across multiple categories including rock & roll, characters, movies, sports, and foods.
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