H&M Celebrates New David Beckham Bodywear Campaign

Tuesday, August 14, 2012



H&M, Hennes & Mauritz, will celebrate the launch of a second advertising campaign for its David Beckham Bodywear collection by hosting a David Beckham statue stunt throughout the country! Beginning Thursday, August 16th, nine 10-foot statues of the soccer star will be placed in hot spots throughout New York City, Los Angeles, and San Francisco.



To win exciting prizes and giveaways from H&M, snap a picture on Instagram with your favorite Beckham statue anytime from August 16th through August 19th, and tag it with #HMBeckham. Include a mustache, soccer ball, or shopping bag in your picture for added effect! Visitors to the statues who upload their images to Instagram will have the chance to win one of 100 mini, limited edition David Beckham statues; one of ten pairs of signed David Beckham underwear; and the grand prize which includes $1,000 H&M shopping spree!

The David Beckham Bodywear collection for H&M is available in all U.S. stores that carry H&M menswear. From August 16th through August 19th, customers have the fantastic opportunity to receive 20% off their entire purchase at H&M when they buy an item from the David Beckham Bodywear collection!



H&M’s global partnership with David Beckham represents a unique opportunity for the retailer to offer millions of male fans and consumers an accessible, yet stylish line of bodywear. As a style icon himself, David Beckham has created a range of new classics with a focus on quality, fit, function, comfort, and design. Every season, the David Beckham Bodywear collection will develop new key products that complement the original collection.
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