Sonia by Sonia Rykiel

Friday, January 11, 2013

In May 1968, Sonia Rykiel founded her label and opened a first boutique on the rue de Grenelle, in Paris. It is the story of a designer who, starting in 1962, created knitwear pieces for the boutique Laura and, in unraveling her own desires, made the pullover into the signature for her own style. It is the hallmark of a terribly Parisian, terribly Saint Germain style, for which the designer became not only an ambassadress but a living incarnation. Anointed “Queen of Knits” by the American trade newspaper Women’s Wear Daily in 1970, Rykiel quickly went on to invent inside-out stitching, “hemless” and “no lining” dressing that reflected her new fashion philosophy, la démode (unfashion). By abolishing the diktats of a total look in favor of a wardrobe adapted to each woman’s personality, Sonia Rykiel created a unique style that is recognizable around the world, whose key words are black, stripes, lace, strass (rhinestones) and sweaters emblazoned with written messages. Today, the Sonia Rykiel group is a complete universe composed of several lines and is the only French group in the fashion and luxury world to remain family-owned and 100% independent.

Sonia by Sonia Rykiel Graphic Dress $150

Sonia by Sonia Rykiel Pleated Wool Dress Was $595.00 Now $297

Sonia by Sonia Rykiel Laine Feutree Intarsia Skirt Was $395.00 Now $237

Sonia by Sonia Rykiel Cherry Love Scarf Was $195.00 Now $117
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