Seventeen Launches Delete Digital Drama Campaign to Help Eliminate Cyberbully​ing

Tuesday, March 12, 2013

This month, Seventeen magazine commits to stopping one of the most difficult problems facing teens today: cyberbullying. Seventeen’s Delete Digital Drama multi-platform campaign gives girls the power to eliminate cyberbullying in their lives by simply hitting “delete” when they see a hurtful comment about themselves or anyone else online.


“Cyberbullying can be crushing for teens,” says Ann Shoket, editor-in-chief of Seventeen. “But with powerful partners and such influential stars on our team, we can spread the message that we all need to delete the digital drama.




A casual look meets cool dip-dyed styling in this short-sleeve tee fighting for a cause.

Designer Nanette Lepore is helping to create awareness for the cause through specially designed [delete] t-shirts to be sold exclusively at JCPenney stores and online at JCP.com. Girls who buy the L'Amour Nanette Lepore Delete Digital Drama Tee ($10; Available in Lively Pink or Very Blue) are encouraged to upload a photo of themselves to Instagram with the hashtag #17delete – they have already been joined in standing up to bullying by their favorite celebrities like Ashley Benson, Kendall and Kylie Jenner, and Bella Thorne, a STOMP Out Bullying™ Global Ambassador.

All proceeds from the shirt will benefit STOMP Out Bullying™, an organization committed to reducing and preventing bullying, cyberbullying, sexting, and other digital abuse. JCPenney will also be making a $100,000 donation to the organization.

· Stars Kat Graham (The CW's Vampire Diaries), Ariana Grande (Nick's Victorious) and Bridgit Mendler (singer and star of Disney's Good Luck Charlie) have teamed up with Seventeen to further increase awareness for the cause.

· Bridget Mendler also recorded an exclusive music video for the campaign singing her song "Postcard” about being true to yourself, no matter what.

· OPI created an exclusive #17delete nail polish that will be given out in a street-meets-social campaign throughout New York City on March 18.

· Readers can upload the [delete] digital drama badge to their Facebook and Twitter pages to visibly spread the word.

For more about [Delete] Digital Drama, please visit http://www.seventeen.com/delete.
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