ModCloth's Expanded Plus Size Section

Thursday, June 27, 2013

The average American woman wears a size 14, which is the size cap for many U.S. retailers. ModCloth is expanding their Plus Section to answer the call from their customers for a wider range of sizes on their site, and they’ve got the data to back it up!

Our community is asking for more sizes, and we’re thrilled to provide them," says ModCloth Co-Founder and Chief Creative Officer Susan Gregg Koger. “No matter her size, shape, or style, we want to help every woman find designs that delight her and make her feel like the best version of herself.”

ModCloth conducted an online consumer survey featuring a representative sample of more than 5,000 U.S. women of mixed sizes ages 15-65. The study concluded that a large portion of the market wears sizes that fall into what the industry defines as both standard and plus sizes, showcasing how a large portion of the market falls somewhere between the two. Additionally, many of those women are avid online shoppers.

Survey Highlights:

• More U.S. women report wearing a size 16 dress than a size 2 and 0 combined.
• 33% of U.S. women wear a mix of what is considered standard and plus sizes.
• 57% of U.S. women wear at least some clothing in sizes 16 and above.
• U.S. women who primarily wear sizes 16 and above indicate that they buy over 50% more of their clothing online compared to women who only wear standard sizes.
• Almost 1/2 of U.S. women who predominantly wear size 16 and above report having bought clothing online in the past 6 months, compared to approximately 1/3 of those who never wear sizes 16 and above.

Offering a full range of clothing sizes is not the only way the brand is aiming to satisfy the needs of this underserved community. ModCloth showcases a range of models who wear a variety of sizes, including recruiting their employees and customers as models in their creative campaigns. Also, inclusive site features, such as their Style Gallery invite community members to post their own outfit photos to share their looks with each other and, in turn, foster a community where all are welcome, regardless of size or personal style.

ModCloth hosted a pop-up shop event on Friday, June 14th, where customers, bloggers, and media were able to get a hands-on experience with the product ModCloth carries in a full range of sizes, a first for the non-brick-and-mortar store.

The It List: Nieves Lavi

Monday, June 17, 2013

Now that summer is in full swing, check out Nieves Lavi’s latest summer styles available online for the very first time on Hit the beach and then a luncheon with these fabulous pieces. It’s not too late to get that perfect look for your summer vacation.

Nieves Lavi is a New York-based fashion design company co-founded in 2003 by Sharon Lavi and Sam Nieves Velez. Together, the two draw upon their cultural backgrounds (hailing from Israel and Puerto Rico, respectively) to create a ready- to-wear collection that showcase their mutual love of bold prints and their talent for creating timeless, silhouettes. Nieves Lavi’s genius draping and flattering silhouettes have become versatile wardrobe essentials. The Nieves Lavi philosophy of design is to create a collection that is uncompromising in artistic design and quality while remaining modern and wearable, fuss-free and fashionable. Because of this very principle, Nieves Lavi has developed a wide fan base among international trendsetters, from New York editors to L.A. celebrities including Eva Mendes, Kourtney Kardashian, Christina Milian, Kelly Ripa, Sara Jessica Parker and Rachael Ray, among others. Nieves Lavi is distributed through department stores, special boutiques and e- commerce. The brand is available in 150 doors in the United States and globally in countries like Japan, Australia, France, England, Turkey and Dubai.

Nieves Lavi Women's Collection Women's Hudson Print Dress, $265 - $334

Available in Peony Pink or Navy White

Nieves Lavi Women's Collection Women's Tier Dress, $299 - $300
Available in Taxi Yellow or Navy White

Nieves Lavi Women's Collection Maxi Jersey Dress, $207

Nieves Lavi Women's Collection Bell Sleeve Dress, $312 - $380
Available in Sunshine, Manapy, or Navy

Introducin​g Malibu Barbie By Trina Turk

Thursday, June 13, 2013

Trina Turk and Barbie partnered to celebrate their love of California! The collection offers something for everyone: the Malibu Barbie by Trina Turk doll with accessories and matching life-size Trina Turk apparel, swimwear, accessories, beach towels, and limited edition surfboards!

Malibu Barbie by Trina Turk, $50

Malibu Sigg Water Bottle, $60

Malibu Barbie Floral Cuff, $95

Star Blues Top, $198; Available in Blue Jewel or Barbie Pink
Corbin Short, $158

Malibu Gold Sweetheart Bandeau, $88
Hipster, $64

Malibu Gold Tunic, $140

Malibu Gold Stand Up Paddle Board, $1,755

The It List - Diamond Spider Brooch

Tuesday, June 11, 2013

A brooch can instantly transform a look, and this Diamond Spider Brooch ($29.90 at Humble Chic New York) is a striking option. With classic pearl and diamond details, this piece is anything but macabre and will look turn heads with everything from scarves to evening gowns.

Steal Miranda Kerr's Style

The lace dress that Miranda Kerr recently wore is stunningly beautiful and perfectly captures the essence of summer, featuring a bright and cheerful color. Replicate her look with the This Is Genevieve Trouble Is A Friend Lace Dress (Lemon; $161). This dress features a round neck and cap sleeves. Scallop trim with keyhole back closure. Open back with hidden zip closure. Measures approximately 35" from shoulder to hem

Lemon Zest Color Trend: Pantone's "It" Color

Monday, June 03, 2013

Citrus colors and this particular shade of yellow is appropriate for any occasion, whether it is to add a pop of color to an office wardrobe, stand out at a party or put extra burst of sunshine into casual beachwear. Any article of clothing looks great in Lemon Zest, from dresses, to shorts, blouses to blazers, making it truly the “It” color this summer.

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