The Limited is turning 50! In celebration of its Golden Anniversary, the brand is launching a multi-faceted campaign focused on helping women succeed.
The iconic fashion powerhouse will kick-off its celebrations with a special initiative to support Dress for Success, a nonprofit that offers professional apparel, support and career development tools to women who are entering or re-entering the work force.
To raise funds for this amazing organization, The Limited is inviting women to share their success stories/life lessons (both personal and professional) online at http://www.thelimited.com/50th. The company will donate $1 to Dress for Success for every submission, up to $50,000. Additionally, The Limited is donating to Dress for Success 30% of the proceeds from a limited edition clutch and a commemorative bracelet that will debut this fall.
As part of the 50th Anniversary festivities, The Limited will also launch a social media campaign that will allow consumers to select the ³ultimate celebration² dress design they would like to see in stores as well as where the culminating birthday celebration will take place.
Disclosure: I received a gift card as a thank you for posting this.