Dior and I

Thursday, October 23, 2014



Film & TV distributor The Orchard has acquired all rights in the U.S. and Canada to director Frédéric Tcheng’s fashion documentary Dior and I, which premiered at the 2014 Tribeca Film Festival to outstanding praise. This marks the third fashion film for Tcheng, who previously co-wrote and co-directed Diana Vreeland: The Eye Has to Travel and co-produced Valentino: The Last Emperor. The documentary captures the entire process behind Raf Simons debut couture collection in his new position as Creative Director of Christian Dior Couture.

"I am extremely excited to be working with the Orchard on bringing the film to its North American audience," said director Frédéric Tcheng. “They clearly have a passion for and understanding of the film that will translate to a successful roll-out.”

In 2012, legendary French fashion house, Christian Dior Couture, announced designer Raf Simons as its head Creative Director. Dior and I pays homage to the work of the talented Dior atelier and takes a privileged, behind-the-scenes look at the makings of Simons’ debut haute couture collection and how it returned to the origins of the house of Dior.

The film takes an intimate, vérité-style glimpse at the inner workings of the Dior atelier, capturing the entire eight-week process up until the premiere of Simons’ collection. This includes the little-seen atelier workers – the heart and soul of the fashion industry – some of whom have sewed for Dior for decades and do so with an unbridled passion. Together, they form a support system for Simons and help to create his masterpiece collection, with every line they sketch and bead they sew.

A whirlwind of creativity, stress, determination and triumph, the movie boasts mass and niche appeal.

“Dior and I is a visually and emotionally stunning film about an oft unseen part of the process in the world of high fashion,” said The Orchard’s SVP of Film & TV, Paul Davidson. “Frédéric Tcheng has crafted a documentary that, much like the elegant creations in the world of Dior, deserves to be seen."

The film is slated for a 2015 theatrical release in the US and Canada. The deal was negotiated by Danielle DiGiacomo of The Orchard and Josh Braun of Submarine.

DITTO Eyewear Giveaway

Wednesday, October 01, 2014

DITTO™ is an e-commerce site for designer eyewear with a unique virtual try-on technology. You can shop without ever leaving your house! if you are looking for style, fashion and convenience in eyewear, you must shop here!

You can shop sunglasses or optical glasses. If you would like for them to make you a pair of glasses with your prescription, you just need an up-to-date prescription. For legal reasons, they have to verify all prescriptions that they fill.

DITTO™ was founded to answer the biggest question people have when shopping online: Does it fit? Also, A DITTO™ is a video of your face they record from your webcam so you can virtually try on eyewear to see how they fit and look on you in 180 degree views before you buy them from the site! There are so many advantages to creating a DITTO™ when purchasing eyewear - a big one being that you can shop from the comfort of your own home and can actually see yourself wearing the glasses that you like. Also, you can share your DITTO™ with friends for style advice or post it to social media.


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Jason Wu Viola, $225


Elizabeth and James Centinela, $180


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Fashion Fling Giveaway

Three winners will receive a $200 gift certificate to buy any pair of glasses or sunglasses at DITTO Eyewear. The giveaway will conclude on October 15th. Double your chances by entering at To the Motherhood, too. Six winners in all!

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