Della Designed Interview and Giveaway

Tuesday, March 03, 2009

What made you start Della Designed?
I had been successfully selling bags by another designer and decided that I could and would design my own bags out of good quality leather and make them affordable. I've always loved handbags and knew that I could combine fashion and function for some really fabulous bags. I had some ideas and had been listening to my customers about what they were looking for in a handbag.

Did you decide on your own, or did someone convince you that you could do it?
The decision was mine but I'm fortunate to have a lot of encouragement from my husband, family, and friends.

Why did you choose for your designer bags to be at an affordable price
- under $200?

I know that this is an immense appreciation for women
to be able to afford fabulous, leather, designer bags.

I had that price point in my mind because I knew that most women would love a beautiful, leather, designer handbag that was affordable. This is in Canadian dollars, so because the U.S. dollar is worth about 20% more, the cost of one of my bags is under $160 U.S. I'm hoping to keep them at a reasonable cost, so that they are accessible to all women. I call them an affordable splurge.

Do you remember your very first sale?
The day my handbags came in, I had two friends come over. They were so excited! One friend bought one and the other bought two. I knew they weren't just being polite!

Which handbag are you most excited about right now?
I am really excited about my spring collection that should be coming in a few weeks. Along with a brand new tote and handbag, I have the Holly and Susan coming in new colours for spring. I will also have a laptop bag (airport security friendly) and wallets soon! The first bag from my collection I carried was the Leah. They're like my children, I love them all!

How do you unwind after a long day?

I love eating out and going to movies. I also play soccer, tennis, and golf. I spend a lot of time online checking out other designers and looking for inspiration.

One winner will receive a Crimson Red Heather Tote (a $199 value) from Della Designed.

Answer the following question: What other design from Della Designed do you like?

Post about it on the comment widget along with name and email address on the comment widget above instead of replying to the post (less hassle that way). All of your information will be hidden. You can enter this contest once a day.

The crimson red Heather is a vibrant red, all leather, tote for ladies who want to be noticed. The lining is 100% cotton. Inside, you will find a cell phone and PDA pocket and a zippered compartment. A fashionable lock will keep your belongings safe or just making a statement.

The giveaway will conclude March 23rd.

Note: The winner will be chosen randomly and the prize will be sent to the winner by the sponsor.