Iconic Boot Brand Durango Preps for First Ever NY Fashion Week Pop-Up/Art Installati​on

Sunday, August 12, 2012

Americana boot brand Durango announces the highly anticipated photo installation with photographer Ashley Walker for New York Fashion Week as a preview of the Fall ’12 ‘City’ Collection. The collaboration will be captured in a reportage style table book of 100 images profiling young New Yorkers who serve as fashion influencers and future cultural icons of the ‘now’ generation. The individuals will be photographed over the next two weeks with their stylized interpretation of how Durango Boots fits within their personal wardrobe. The exhibit is expected to profile familiar names like ASAP Rocky, Azaelia Banks, Raul Lopez, Steve Rojas and more. The event will take place Sunday, September 9th, 2012 in New York City with spirit partner Cayrum Rum Company from the Dominican Republic.

Amber Vanwy Marketing Manager for Durango Notes the Collaboration:
With our new City Collection, we thought this would be a great way to reach the young, cool, urban crowd. Durango is an American staple in fashion and we look to re-introduce the iconic cowboy boot to the cool downtown consumer.
The iconic boot brand Durango will roll out this fall a very brave and daring collection catered to the urban city dweller and fashionista. There will be four amazing T-shirts sold at the ‘Durango Love’s New York!’ art installation featuring photos and illustrations that represent the theme of the night. Let’s celebrate New York, fashion and American youthfulness with Durango!